In part one (Side A) of this lecture Anthony Mann introduces the era of “ the new advertising”. Mann explains that in this approach of advertising, it's focus is selling a lifestyle or class status rather then selling an object . He covers the introduction of illustration becoming present in advertising and commerce, the emergence of film in advertising, and the style of making “unique” type. In part two (Side B) of this lecture Mann discusses iconography and signifiers within advertisement campaigns. Mann goes through a slide lecture in which he breaks down different advertisements and the objects' significations within them. There is classroom discussion amongst students and Mann.