In part one (Side A) of this lecture Anthony Mann explains the fine art origins of the New Typography. He discusses asymmetric type, using type to create an image, and non normative design type layout. Mann also discusses Futurism, Dadaism, and the integration of photography into graphic design and modern art. In part two (Side B) of this lecture Mann continues his discussion on The New Typography. He explains the practical applications of this style, as well as its system of rules and community of understand. Mann also discusses Constructivist Typography and the Modern Swiss. Mann continues discussing the emergent relationship between photography and type, as well as art and commerce.