In part one (Side A) of this lecture Anthony Mann discusses Humanism, and the appearance of Asymmetry in Typography. He also goes through slide examples of what the essence of Traditional style is. Mann also begins to explain the presence of wood working and wood cuts in Typography. In part two (Side B) of this lecture Mann continues discussing the introduction of woodworking and engraving techniques into Typography. Mann explains the stylistic differences between trained designer commercial norms and non trained commercial worker norms. Mann also discusses the tension between art departments and copy departments in regards to style and approach.