In part one (Side A) of this lecture Anthony Mann discusses the historical emergence of having your own recognizable style become important. Mann talks about the creation of the Chippendales directory, and how style and fashion become social tools. In part two (Side B) of this lecture Anthony Mann talks about the emergence of industrial factories and standardization. Mann discusses the shift from hand made to machine made design, and makers being business men or entrepreneurs who do now have craft backgrounds.The background noise in the recording is quite strong, so it is difficult to hear portions of the lecture.